Nexo Teams Up with DP World Tour to Introduce Crypto-Backed Golf Prize
Nexo, a leading digital assets wealth platform, has partnered with the DP World Tour to unveil an innovative golf prize—Course Record Presented by Nexo. The reward, launching at the NEXO Championship in Aberdeen, Scotland, features a $10,000 weekly payout for players who set new course records. Unclaimed prizes will roll over, increasing the stakes at future tournaments.
In a significant move for crypto adoption, Nexo will award an additional $50,000 in NEXO Tokens for any record broken during the Nexo Championship. With 16 course records already established in the 2024-2025 season, the incentive is set to heighten competition during the Race to Dubai.
"This merger of top-tier sports performance and digital assets is a first for golf," remarked Nexo co-founder Antoni Trenchev. Ben Cowen of the DP World Tour highlighted the prize's dual purpose: recognizing excellence while motivating athletes to push their limits for greater fan engagement.